BuzzFeed president: ‘We feel traditional media have given up on young people’

Jon Steinberg tells MIPCOM audience that his site is ‘bringing more hard news on a relative basis than a lot of the traditional television networks’.

BuzzFeed now has 85m monthly visitors, and says they’re seeking hard news as well as memes
News site BuzzFeed attracted 85m unique visitors in August, according to a recent memo from founder and CEO Jonah Peretti. But don’t be fooled into thinking all those people are there for kittens and other memes.

BuzzFeed’s president and chief operating officer Jon Steinberg claimed the site is an increasingly important source of hard news for young people, in an appearance at the MIPCOM conference in Cannes this morning.

“We feel strongly that traditional media have given up on young people, and have not made a commitment to tell stories that are interesting for people under 40 or 50 years old,” said Steinberg.

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