Dentsu Aegis Buys Retail Consulting Specialist Cosin

dentsu aegisMarcoms group Dentsu Aegis Network has acquired Brazilian retail consulting specialist Cosin Consulting, for an undisclosed sum. Cosin & Associados Consultoria e Serviços de Informática – to give it its full title – was established in 2005 by brothers Arnaldo and Alessandro Cosin, who previously worked in major consulting companies Accenture, IBM and CapGemini. The firm’s services include business consulting, IT consulting and project management with a deep specialism in retail. Based in São Paulo, it now employs around 200 professionals.

Following the acquisition, Cosin will become part of digital marketing agency Isobar in Brazil, and will be known as ‘Cosin – Linked by Isobar’, with Alessandro as CEO and Arnaldo in a new advisory position. Dentsu Aegis says the deal will enhance its ability to conceptualise, execute and measure complex business transformation projects for its clients in Brazil.

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