Digital First Media (USA) CEO admits paywalls not a long term strategy

Digital_First_Media_logoDigital First Media CEO John Paton — who runs the second-largest newspaper chain in the U.S. — has made it clear in the past that he is not a fan of paywalls, so the news that he is rolling out metered subscription plans at about 75 of his company’s papers might seem a little surprising. But at least Paton is willing to admit something few other media executives have when put in a similar situation: namely, that paywalls are a short-term tactic, rather than a long-term strategy.

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