ECB signs North America broadcast deal with PERFORM

Perform2The ECB has announced a new four-year broadcast rights deal with sports media company PERFORM to deliver live and on-demand coverage of England’s home international matches to fans in North America and the Caribbean.

The deal will see live and on-demand content made available to viewers across a number of devices, including Connected TV, PC, mobile and tablet, beginning with the NatWest T20 international against Sri Lanka on May 20 2014 in a summer that includes Investec Test Series against Sri Lanka and India, 10 Royal London ODIs and a NatWest T20 against India. The deal runs until 2017 and therefore includes the Investec Ashes Series in 2015, as well as England Women’s and Lions matches.

PERFORM has been ECB’s digital partner since 2010, streaming match and session highlights of international and domestic cricket through its ePlayer platform. The two organisations also collaborated in the live online streaming of the NatWest ODI between England Women and Australia Women in the 2013 Women’s Ashes Series, hosted on ECB’s YouTube channel.

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