Visions of progammatic buying of advertising

Dr. Hagen Wenzek, a leading technology consultant who spent more than a decade with IBM and was the CTO at IPG Mediabrands, has seen the future of how online ads will be bought and sold, and the crystal ball revealed a programmatic world to him. “The tsunami is already in sight,” said Wenzek, founder of Freestyle Consulting. “You don’t need to telescope any more to see it coming, so I don’t think anybody has any time left.”

For the full story click MediaPost