Engine to acquire Flipscript (China)

flipscriptEngine, the UK’s largest privately-owned communications group, today announces that it is acquiring FlipScript China, a young and fast growing Shanghai based digital and social agency (www.flipscript.com.cn); the consideration is not being disclosed.

FlipScript provides world class digital and social media solutions for many global brands operating in China. Its services are focused on digital strategy and creative development, social marketing and mobile solutions. Current clients include Tourism Australia, Crocs, Starbucks, Moncler, New Balance, Bally and Kate Spade New York. It was founded in 2008 in Shanghai, China, and employs 52 staff, mostly Chinese nationals and has won many awards for its client campaigns. Alpha Xu and Wong Kian Fong, co-founders of FlipScript, will continue to lead the business.

The acquisition will enhance Engine’s offering in China and allow Engine to create a social/digital micro-network with FlipScript, Deep Focus (Engine’s New York based digital and social media agency) and Jam (Engine’s London based digital and social media agency) working closely together. FlipScript will initially be renamed Deep Focus / FlipScript to reflect this.


The acquisition creates a combined 270 people strong operation with offices in London, New York, St. Louis and Shanghai, enabling Engine to develop a new digital and social offering to its existing and new international clients.  Engine derives over 60% of global revenue for digital and is ranked 4th largestdigital agency in the UK, having recently appointed Alex Balfour, the former head of New Media for London 2012 Olympic Games, in the new role of Chief Digital Officer.

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