Flashes & Flames reviews the past and comments on the possible future of Time Warner and IPC, together or not.
But one comment really sticks out. “Magazine-centric businesses everywhere must, of course, increasingly move from producing hard copy products to creating digital services and other activities. That means a wholesale change in the business model and, perhaps, a recognition that many publishers might not, after all, be able to hack ecommerce. That is becoming clear from the way that the digital natives (like Net a Porter and ASOS) are now acquiring traditional magazine skills; and it is just a matter of time before they move into online TV too. Even the strongest magazine brands may have difficulty competing with online retailers coming down the media road from the other direction.” Exactly so.
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