Global ad spend will finally exceed pre-crisis peak in 2015, GroupM Forecasts

Global ad spending will reach $534 billion in 2014 — a 4.5% increase over 2013, according to GroupM’s latest forecast, issued today. The company predicts investments in 2015 will rise an additional 5.0% to $560 billion — finally exceeding the pre-crisis peak of 2007/2008 in real terms.

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