HarperCollins UK boss tells publishers to take back storytelling from digital rivals

HarperCollinsThe Guardian reports today: Harper Collins UK new CEO Charlie Redmayne warns publishers against letting digital rivals steal their role of storytelling – publishers must take their space back by going beyond ebooks to apps, games and video

Publishers have allowed competitors to jump in, he says, whether they are start-up companies producing apps or authors publishing their novels on Amazon. Now they “need to take that space back” by producing content for games players, tablet computers and other devices.

Charlie Redmayne is the former Digital Director of Harper Collins UK but was lured away by JK Rowling to launch and run Pottermore, the Harry Potter website that offers a galaxy of unpublished material about the boy wizard.


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