How BlueFocus aims to become the Chinese version of WPP

blue focus1As we prepare to put our annual PRWeek Agency Business Report to bed for another year, one theme that has emerged stronger than ever is the increasing globalization of public relations.

Expansion at the major PR firms has been especially fueled by Asia, with Weber Shandwick CEO Andy Polansky among many others identifying China as a strong growth engine in the past five years, as well as India and South Korea.

But there is a new agency star rising in the East that has ambitions to compete on a global stage and is already making impressive inroads through an aggressive acquisition strategy that echoes the way Martin Sorrell grew his nascent WPP empire back in the 1980s.

BlueFocus unveils its 2013 full-year financials in Beijing on Monday and is expected to post global revenues in excess of $550 million, up more than 60% from 2012’s $338 million.

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