Newton, MA – October 13, 2010 – Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces it has acquired control of the operations of Beijing-based Keji Wangtuo Information Technology Co. Ltd. (TechTarget-China), an existing TechTarget partner that runs Chinese-language versions of TechTarget’s most popular websites.
TechTarget-China, a partner of TechTarget’s since its launch in 2008, operates 11 targeted websites in Mandarin dedicated to information technology buyers in China, including SearchStorage.com.cn™,SearchSecurity.com.cn™, SearchDataCenter.com.cn™, SearchCIO.com.cn™ andSearchCloudComputing.com.cn™. The sites are modeled after TechTarget’s global online network, featuring translated versions of TechTarget’s award-winning editorial content, as well as original articles produced for the Chinese market. These sites serve as the platform for innovative lead-generation and brand-building programs that TechTarget-China has delivered for advertisers like IBM, Oracle, SAP and EMC.
“This is a continuation of our strategy of having direct operations in the major markets across the world as our large advertisers want the ability to run integrated campaigns across multiple geographies,” said Greg Strakosch, CEO, TechTarget.
“This company is already a leader for targeted marketing, branding and lead generation for technology companies operating in China and fits perfectly into TechTarget’s commitment to providing high-quality access to enterprise IT pros in the country markets that matter most. TechTarget-China has a proven track record of delivering ROI for major IT vendor’s Chinese divisions and meeting the information needs of local enterprise IT pros through the TechTarget web sites it operates in China,” said Jon Panker, Vice President, APAC for TechTarget.
TechTarget-China has 20 employees. Based on the structure of the transaction, TechTarget will be consolidating the financial results of TechTarget-China.
The 11 Chinese sites add to the existing strength of TechTarget media across the Asia-Pacific region (APAC), which includes 4 sites in India, 3 sites in Australia-New Zealand and 19 partner sites in Japan. TechTarget has more than 2 million registered members in APAC.