TechTarget acquires The Brian Madden Company (USA)

TechTargetNeedham, MA – November 19, 2008 – Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the acquisition of The Brian Madden Company, the leading independent, website and conference to address the needs of IT decision makers on the topics of desktop virtualization, terminal services, and application virtualization.

As an addition to TechTarget’s portfolio of market-specific media, The Brian Madden Company brings the largest community of IT professionals specializing in application delivery and desktop virtualization. This includes hundreds of thousands of visits to, and attendees to BriForum, an annual event held in Chicago and the only independent conference covering the desktop virtualization space.

“After the success of server virtualization, desktop virtualization is poised to be the next ‘game changer’ for IT organizations seeking to gain competitive advantage through information technology. is the leading source of information for IT decision makers that need to bring desktop virtualization’s benefits to their own organization,” said Jonathan Brown, Publisher of TechTarget Windows Media. “This site and conference will enhance our coverage of the virtualization market, giving us a clear lead in delivering the information that technology professionals need. We have the largest audience that Virtualization vendors are trying to reach. and BriForum ‘09 will complement existing TechTarget websites,, and as well as the expert led seminars on desktop and server virtualization which will be continuing throughout 2009.