TechTarget will operate the TechnologyGuide.com sites NotebookReview.com™ (notebook computers), Brighthand.com™ (smartphones) and TabletPCReview.com™ (mobile computing devices), and Ajaxian.com, as separate sites within the TechTarget network of media for targeted communities of IT buyers and decision-makers.
The acquisition of TechnologyGuide and Ajaxian increases the depth and range of TechTarget’s extensive portfolio of targeted IT resource offerings, further enhancing the company’s position as a top provider of targeted content for IT professionals, and supporting TechTarget’s ongoing, single-minded commitment to delivering ROI for its advertisers through its innovative, online advertising vehicles.
“TechnologyGuide.com is an ideal addition to our portfolio because IT professionals purchase a large volume of laptops, smartphones and mobile computing devices, so TechTarget now offers additional, complementary, in-depth content for our audience. In many cases the leading advertisers in these markets already advertise these products on other TechTarget sites, so we now have an even more targeted offering,” said Greg Strakosch, CEO of TechTarget. “And the addition of Ajaxian.com is consistent with TechTarget’s mission to develop content to support IT professionals using leading edge technologies.”
TechTarget acquired the businesses of TechnologyGuide.com, Inc. on April 26, 2007, and Ajaxian Inc. in late February, prior to the closing of its recent initial public offering. TechnologyGuide.com was advised in the transaction by The Jordan, Edmiston Group, Inc., a New York City-based investment bank specializing in the media and information industries.