How Meredith built Allrecipes into a digital-to-print, multichannel success

meredithWhen it comes to digital-to-print developments, commentators often refer to internet pureplays entering the world of print – Net-a-Porter with Porter, Airbnb with Pineapple, and so on. However, arguably one of the biggest successes worldwide with this reverse model is Meredith Corporation (a FIPP member) with Allrecipes, the .com brand it acquired from the Reader’s Digest Association.

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