Sao Paulo, Brazil: i2i Events Group is pleased to announce the acquisition of Educar/Educador, Latin America’s leading education exhibition and conference. The event will become part of i2i’s Education and Technology portfolio which includes Bett, the pre-eminent global event for educational products and services which is held annually, in London.
Mark Shashoua, CEO i2i Events Group comments, “We are delighted to announce this acquisition, which not only strengthens i2i’s position in the Latin American market, but is also part of a wider strategic objective to expand i2i’s established events in new and developing markets, in this instance taking Bett to Brazil. The Melo family have grown the event significantly over the past few years and have built the premier event of its kind in the region. Our aim is to co-locate Bett Latin America with Educar from 2014 and provide the best platform for our clients to expand in Latin America.”
Educar is the major educational exhibition and congress in Latin America, with annual growth of 15 -20% and is held alongside the Educador conference. The 20th annual edition of the event will be held from 22 – 25 May 2013 at the Sao Paulo Imigrantes Exhibition Centre in Brazil and is expected to cover some 6,600sqm of space and welcome over 15,000 people.
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