Internet, Mobile Ad Revs Hit $20B

Riding dual revolutions in mobile and video technology, Internet ad revenues soared to a record $20.1 billion during the first half of 2013.

That’s according to the latest report released Wednesday afternoon by the Interactive Advertising Bureau and prepared by PwC US. The surge represented an 18% increase over last year’s first-half ad revenues of $17 billion.

Similarly, second-quarter 2013 Internet ad revenues saw an 18% year-over-year increase — reaching $10.3 billion, up from $8.7 billion during the second quarter of 2012.

Continuing to steal the show, mobile ad revenues rocketed to $3 billion in the first half of 2013, which represented triple-digit growth of 145% from $1.2 billion in the same period year-over-year.

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