Is Aussie blogger the future of women’s magazines?

mamamia”Decisions were taken years ago that meant those titles never became digital forces which is a travesty because those brands should have quickly followed their readers online. Or got there first. Instead, they remained as printed products. Publishers didn’t realise they were content producers, they kept acting like magazine makers, much to the detriment of those once powerhouse brands. Now it’s too late. How do you stay current and relevant in a 24hr news cycle when you’re publishing once a week or once a month? It’s a very uncertain time and I can’t see things improving.” Those are the words of Mia Freedman the former editor of the Australian edition of Cosmopolitan

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