Publisher's new chief says the Future's not content

futureDavid Hepworth’s blog about Future’s new CEO, Zillah Byng-Maddick’s, message setting out an ad-funded challenge which brings a change of culture for its magazines.

Magazines were once a two revenue stream business. You got money from advertisers and readers. Successful publishing depended on holding the balance between the two. This delicate equipoise has gone. As cover price revenue either declines or refuses to grow then the bulk of the money that pays your salary comes from advertisers, sponsors and commercial partners.

For the full Blog read The Guardian