Marketing digital editions: Lessons from IPC, Future and Immediate

ImmediateWhen the iPad first presented publishers with a platform well-suited to consuming digital magazines, many made the mistake of assuming selling digital editions would be just like selling print mags, but without the paper.

Instead publishers have found themselves reliant on digital platforms such as Apple’s iOS to get their editions to customers amid a cacophony of competing content.

Immediate enterprise, CRM and subscriptions director Jess Burney sums up the core difference thus: “You don’t have end to end control of the distribution network.

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