Newly re-branded Savanta acquires Wealth-X Custom

Savanta have announced the acquisition of the Custom Research division of Wealth-X (formerly Ledbury Research).  Following the move, Savanta will be home to a 12-strong Wealth & Luxury Practice led by Torie Bold who will be supported by Winston Chesterfield and a team of 10 Consultants.

The new practice will specialise in research for wealth and luxury brands, with clients including VistaJet, UBS, Coutts and Aston Martin.Savanta, the new group formed just last week from four separate research brands within the MIG Global data and insights group of Next Fifteen Communications PLC, has announced an acquisition: the Custom Research division of London’s Wealth-X.

Mayfair-based Ledbury Research was acquired by Wealth-X in 2015 and became its Custom Research division, headed up by Ledbury’s Torie Bold. Bold now leads a new Wealth & Luxury Practice within Savanta, with a total of twelve staff and supported by Winston Chesterfield. Clients include VistaJet, UBS, Coutts and Aston Martin.

Savanta was formed by merging research agencies Morar HPI, VIGA, Charterhouse and Circle, and has 200 staff in five offices across the UK and North America. Ledbury, which was once part of Opinion Leader, was acquired by Wealth-X in 2015 and became its custom division. The division was a relatively small part of Wealth-X which in total employed more than 250 professionals across offices in thirteen cities at the time of the Ledbury takeover.

Bold, comments: “This will be of huge benefit to our clients. In some respects, nothing is changing – the Wealth & Luxury Practice still offers deep specialist expertise, decades of experience and a boutique approach.  But now we can better access hard-to-reach audiences using Savanta’s survey platform and uncover fresh insights using the broad array of innovative techniques that Savanta offers.”

Savanta’s Global CEO, Roger Perowne, adds: “We’re delighted to welcome Torie and the team to Savanta.  Together we’re building a Wealth & Luxury Practice which will have unparalleled access to the customers of luxury brands and a team of consultants with the experience needed to advise those brands on the tough calls they need to make.”

Savanta Website

Savanta is part of MIG which in turn is part of the NEXT15 communications group