News outlets need ‘more inventive’ business model

Researchers at Oxford University found that digital subscriptions and online advertising were failing to compensate for the collapse in newspaper sales. Fully 75% of Britons said they would never consider paying for online news.

The fourth annual Reuters Institute’s Digital News Report, which is backed by Google, Ofcom and the BBC, surveyed the news consumption habits of almost 24,000 people across 12 countries, including the UK, US, Australia, Japan and Brazil.

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