RodaleGrow, the custom content agency at Rodale, was shut down last week, sources tell Folio:. The decision is surprising given the resources publishers in general have put behind their marketing services divisions.
Initial word of the shutdown was passed to group executives on Monday, November 9. By the following Wednesday, at least six staffers from the business and marketing side of the operation were let go, according to sources. Although one source says there were likely more cuts, but couldn’t say exactly how many due to the overlapping nature of responsibilities on the content and creative side.
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