S4 Capital’s Media Monks merges with Cashmere

Martin Sorrell’s S4 Capital has announced the merger of its Media.Monks content business with Los Angeles-based marketing agency Cashmere.

S4 said the merger will significantly expand the capabilities of both its content practice in the USA and global cultural strategy.

With over 150 team members, Cashmere specialises in creating authentic, culturally relevant content and campaigns for clients like GoogleInstagramFacebookBMWWarnerMediaAdidasNetflixDisneyAmazon and Apple, S4 said.

Executive chairman Martin Sorrell said: “We are delighted to welcome Ted, Seung, Ryan and their colleagues to Media.Monks. Their ability to translate contemporary culture into compelling content and reach diverse audiences is a rare talent and something we want to integrate at the heart of our content practice.

“It is particularly relevant, given the changes we see taking place around diversity and purpose, not only in the United States, but beyond.”

S4 Capital’s 25th acquisition since its launch. No financial details of the deal were disclosed, but sources claimed S4 paid an estimated £50million for Cashmere.