Publicis Groupe announces the majority acquisition of Law & Kenneth, the largest independent Indian advertising and digital agency, to be integrated into Saatchi & Saatchi India.
Saatchi & Saatchi India will be re-branded as L&K Saatchi & Saatchi (Law & Kenneth Saatchi & Saatchi), which will strongly reinforce the agency’s presence in India between its offices in Mumbai, Delhi, Chennai and Kolkata.
Law & Kenneth was founded in 2004 by Praveen Kenneth and Andy Law, along investor and co-founder, Anita Roddick of The Body Shop, and counts over 285 professionals. It has since grown into a full service agency specializing in traditional and digital advertising, branding and marketing. The agency serves a wide range of local and global clients, including Renault, Dabur, TATA AIG Insurance, Godrej, ITC, Reliance, Idea and Hero MotoCorp.
Law & Kenneth Chairman and Managing Director, Praveen Kenneth, will manage the new entity in the same role. He will join the Saatchi & Saatchi Asia-Pacific board and will work directly into Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia-Pacific. Praveen Kenneth was CEO of Publicis India from 1999-2003.
The Law & Kenneth management team will assume the management operations of Saatchi & Saatchi India (L&K Saatchi & Saatchi), creating a strong value proposition combining the best of both agencies.
For the full press release click Publicis