Publicis Groupe announced today that Heartbeat Ideas, one of the largest and most highly regarded digital agencies in the healthcare communications space, has joined the Saatchi & Saatchi Health entities in the U.S. to form a wholly new market player with unmatched strength and depth.
Heartbeat was founded in 1998 and employs a team of 90 members between its New York and California offices. Whether in mobile, social or online branding campaigns, Heartbeat’s work has led to measurably superior results for a broad range of world-class healthcare brands. Heartbeat’s clientele includes Galderma, Janssen Pharmaceuticals, McNeil Consumer Healthcare, Novartis, Pfizer, Sanofi, Teva and XenoPort. Both agencies are full-service agencies that share a common commitment to unconfined ideas and innovation in the healthcare space.
New York-based Saatchi & Saatchi Health Communications and Saatchi & Saatchi Wellness will now operate as one entity under the latter name. Heartbeat Ideas and its sister agency, Heartbeat West, will operate under the names “Heartbeat Ideas, a member of Saatchi & Saatchi Wellness” and “Heartbeat West, a member of Saatchi & Saatchi Wellness.” The combined agencies will be part of Publicis Healthcare Communications Group (PHCG), the largest health communications agency network in the world.
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