A weakening global economy will keep underlying ad-spend growth in the mid-single-digit range according to just-released forecasts from GroupM, Zenith and Magna. U.S. political advertising and other cyclical events will help offset moderating growth a little bit according to the forecasts, which are summarized below.
UK ad spend will only grow by 0.3% in 2018 according to the Institute Practitioners in Advertising’s (IPA) latest Bellwether report
Macroeconomic troubles have prompted Zenith to lower its global ad-spend growth prediction to 4% for 2017. Total expenditures are now expected to reach $558 billion
Decline to outstrip losses in newspaper and magazine advertising combined, while mobile ads to grow
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment
Figures Supported by strong performances by US and UK, with Western Europe returning to positive growth
Figures Supported by strong performances by US and UK, with Western Europe returning to positive growth
