Arc Acquires Farmers Guardian and LAMMA Trade Show from AgriBriefing

Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital, today announced it has acquired Farmers Guardian Ltd and LAMMA Ltd, the UK agriculture division of AgriBriefing. The businesses are leaders in the agriculture sector, delivering content and connections to over 130,000 members of the British farming community.

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Is AgriBriefing to be sold for £150m?

According to flashes&flames private equity owner Lyceum Capital is rumoured to have hired advisers Raymond James to find a buyer for AgriBriefing, the increasingly international B2B specialist which was formed in the UK with the 2012 acquisition of Farmers Guardian from UBM. AgriBriefing (formerly known as Briefing Media) was founded by Neil Thackray, Rory Brown and Rupert Levy, initially to publish in the media, farming and medical sectors

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