Amazon Ad Outlook Upgraded By Billions

Citing a “noticeable uptick in enthusiasm for Amazon’s ad business,” Wall Street securities firm BMO Capital Markets upgraded its outlook for Amazon’s ad revenues for the fourth quarter of 2018, as well as full years 2019 and 2020.

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Amazon now has a $1 billion ad business

Amazon is making good on its promise to eat advertising. In its third-quarter earnings report today, the e-commerce giant said it saw “other” revenue, which is mostly composed of ad sales (and to a much smaller extent, its credit card business), grow 58 percent year over year to $1.12 billion. That’s a slight increase from the growth rate in the prior second quarter, when it grew 53 percent year over year

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Forget Facebook and Google: The ad world thinks this tech giant is ‘terrifying’

The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch. Unconventional upstarts are eating their lunch. If Don Draper were around today, there’s a good chance he’d work at Facebook. But it’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter. It’s…Amazon?

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Amazon signs up Top Gear Show trio

Amazon has won the race to sign the departing presenters of BBC’s Top Gear show, as online groups continue to encroach on the terrain of traditional broadcasters by securing major deals to produce original content

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Amazon launches Kindle textbook tool to compete with iBooks Author

We often think of digital textbooks as being read on iPads, and Apple rolled out iBooks Author, which lets users create textbooks and other interactive ebooks, in 2012. But Amazon, not surprisingly, wants in on the self-published textbook action, and on Thursday launched Kindle Textbook Creator, a beta tool that lets users convert graphics-heavy PDFs […]

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