Amazon has further boosted its credentials as a real threat to Google and Facebook’s digital dominance with the acquisition of Sizmek’s ad server and Dynamic Creative Optimization (DCO) business.
Citing a “noticeable uptick in enthusiasm for Amazon’s ad business,” Wall Street securities firm BMO Capital Markets upgraded its outlook for Amazon’s ad revenues for the fourth quarter of 2018, as well as full years 2019 and 2020.
In 2018 Amazon became the third largest digital advertising platform in the US. By 2020 the platform plans on increasing its share of total digital ad spend in the US from the current 4% to 7%.
Amazon has acquired rights to show English Premier League matches in the UK, signalling a new era in which digital platforms increasingly compete with traditional broadcasters to screen live sport.
Magazine media is finding a number of pioneering use cases for ambient computing
Amazon is making good on its promise to eat advertising. In its third-quarter earnings report today, the e-commerce giant said it saw “other” revenue, which is mostly composed of ad sales (and to a much smaller extent, its credit card business), grow 58 percent year over year to $1.12 billion. That’s a slight increase from the growth rate in the prior second quarter, when it grew 53 percent year over year
Premier League clubs are braced for digital giants such as Amazon and Facebook to gate-crash the bidding for streaming rights when the next TV deal is negotiated in the coming months, according to Ed Woodward, the executive vice-chairman of Manchester United
Amazon.com Inc will live-stream games for the NFL this year, a company spokeswoman said on Tuesday, marking a high-profile push by the online retailer to attract fans to its Prime shopping and video-playback club
A total of 24 bidders bought the bid document, including Facebook, Amazon, Twitter, Yahoo, Reliance Jio, Star India, Sony Pictures, Discovery, Sky, British Telecom, and ESPN Digital Media, according to a ESPNcricinfo report.
Amazon is to add more than 40 TV channels to its UK streaming service, including ITV and live sport for the first time, upping the stakes against rival Netflix and pay-TV operators such as Sky.
The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch. Unconventional upstarts are eating their lunch. If Don Draper were around today, there’s a good chance he’d work at Facebook. But it’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter. It’s…Amazon?
Amazon is to offer video streaming of exclusive shows such as Transparent and The Man in the High Castle as a standalone service in the US for the first time as it tries to make up ground on Netflix
Nearly a quarter of UK households now subscribe to Netflix, with more than 1.4m joining in 2015
In 1994, he left a well-paid job in a Wall Street hedge fund and thought he would try something bold while the internet was young
The Washington Post is being offered cheap-as-free to users of Amazon Prime, in a move that might finally make sense of Jeff Bezos’ plans to couple the two together. Though the number isn’t absolutely certain, Prime is speculated to have over 40 million users in the US alone
Amazon has won the race to sign the departing presenters of BBC’s Top Gear show, as online groups continue to encroach on the terrain of traditional broadcasters by securing major deals to produce original content
We often think of digital textbooks as being read on iPads, and Apple rolled out iBooks Author, which lets users create textbooks and other interactive ebooks, in 2012. But Amazon, not surprisingly, wants in on the self-published textbook action, and on Thursday launched Kindle Textbook Creator, a beta tool that lets users convert graphics-heavy PDFs […]
In a new twist in the long running antitrust case against Apple, an appeals court on Monday cast doubt on the Justice Department’s theory that the company brokered an illegal conspiracy among book publishers, and asked instead why the government’s focus has not been on Amazon
Amazon and Hachette Book Group have signed a deal to end their long-running price dispute
Brad Stone, a technology writer at Bloomberg Businessweek, whose contacts at Amazon have proven fairly reliable in the past, says the newspaper is working on a magazine-style subscription app that will be released soon for the Kindle
