News Corp Buys $10m Stake in AppNexus

New York-based ad targeting tech specialist AppNexus has closed a $31m investment round, including $10m from Rupert Murdoch’s media group News Corp, which will now have access to AppNexus’ full suite of technology products.The firm’s software helps publishers maximize yield; and marketers and agencies harness data and machine learning to deliver intelligent and customized campaigns

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WPP invests in ad tech company AppNexus

WPP, the world’s leading communications services group, announces that it has agreed to inject the industry’s second-largest publisher ad server platform (formerly part of Xaxis, its wholly-owned global programmatic media and technology platform) and invest US$25 million in AppNexus, to enhance AppNexus’ position as the world’s largest independent ad technology provider

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