Posts Tagged "AppNexus"

Media giant AT&T has agreed to buy advertising software company AppNexus in a tie-up worth around $1.6bn (£1.2bn)

New York-based ad targeting tech specialist AppNexus has closed a $31m investment round, including $10m from Rupert Murdoch’s media group News Corp, which will now have access to AppNexus’ full suite of technology products.The firm’s software helps publishers maximize yield; and marketers and agencies harness data and machine learning to deliver intelligent and customized campaigns

AppNexus is moving to bolster advertiser confidence in its in-app ad offerings with a new app of its own, allowing publishers to monitor ad quality from their mobile devices

WPP, the world’s leading communications services group, announces that it has agreed to inject the industry’s second-largest publisher ad server platform (formerly part of Xaxis, its wholly-owned global programmatic media and technology platform) and invest US$25 million in AppNexus, to enhance AppNexus’ position as the world’s largest independent ad technology provider

One of New York’s Most Successful and Highly Valued Technology Companies Attracts Investment of up to $100 Million for Opportunistic Acquisitions and Aggressive Expansion in Booming Markets

Research firm Forrester analyzed and scored what they deemed to be the “six most significant providers” in the supply-side platform (SSP) category

Research firm Forrester analyzed and scored what they deemed to be the “six most significant providers” in the supply-side platform (SSP) category