Posts Tagged "Facebook"

Mathias Döpfner says Google and Facebook must change their attitude for publishers to survive

Times writer noted in an article on Saturday, “the news on Facebook is what Facebook says it is.”

The owner of The Daily Telegraph’s view of the trading environment in its newly published annual accounts was more bearish than a year ago. TMG described how print publishers now have a “less certain” role because of “competition from the proliferation of free digital content and the increasing role of large-scale digital platforms in distributing and aggregating content”, particularly on mobile

Facebook’s ad revenue surged 63% year-on-year to $6.24bn last quarter, as chief executive Mark Zuckerberg hailed the social media giant’s progress in video

Winston Churchill famously defined “appeasement” as “being nice to a crocodile in the hope that he will eat you last”. By that definition, many of the world’s biggest news publishing organisations have been in the appeasement business for at least the past two years and the crocodile to which they have been sucking up is Facebook, the social networking giant

People are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential new report

Mark D’Arcy, the chief creative officer at Facebook Creative Shop, the social media giant’s in-house ad agency, told a press briefing today that Canvas will give advertisers “more space” and will allow them to create “unique” experiences on mobile

For a long time, we’ve been creating too much content, so much so that I think that we’ve already reached Peak Content, the point at which this glut of things to read, watch and listen to becomes completely unsustainable. There hasn’t been enough ad revenue to sustain it for years and, with 2015 ending with a rush of acquisitions, consolidations and funding rounds with eye-watering valuations, 2016 will mark the beginning of a shake out.

Facebook is preparing its latest push into news with a new standalone app called Notify that is scheduled to launch next week, with content from dozens of media partners including Vogue, the Washington Post and CBS

Nine media organisations, including the BBC, through its youth-oriented Newsbeat service, the Guardian and the New York Times, have struck a deal with Facebook to publish some of their content directly through the social network rather than simply hosting it on their own sites as part of a trial.

Tuesday’s changes to Facebook’s News Feed algorithm caused a panic among publishers who fear that they could find themselves left outside in the cold

Social network becomes increasingly popular with video publishers.

According to a forecast by eMarketeer the UK operations of Google and Facebook will make a combined £4.1bn in 2015, a 50.8% share of the total expected to be spent on ads on websites, smartphones, online video and social media next year

The plan is in its early stages, but the idea is for Facebook to host newspaper and magazine content on its mobile app as it bids to become its users’ own curated newspaper

The plan is in its early stages, but the idea is for Facebook to host newspaper and magazine content on its mobile app as it bids to become its users’ own curated newspaper

Facebook’s market capitalisation topped $200bn for the first time on Monday, beating rival Google in the time it took since going public to reach the symbolic figure

About 62 per cent of Facebook’s ad revenue now comes from advertising on mobile devices

In Q1 2014 Facebook reported 59% of ad revenue was from mobile devices

Small businesses will be increasingly forced to pay for Facebook advertising to reach fans, the social network reveals

Interesting to see The Daily Telegraph picking up on the impact that Facebook’s algorithm changes have had on SMEs