WPP’s Millward Brown has agreed to acquire Analytics Quotient in the US

WPP announces that its operating network Millward Brown, a global leader in brand, media and communications research, has agreed to acquire the business operations of Analytics Quotient (“AQ”), a marketing analytics company that extracts insights from data to help clients define their marketing strategies. AQ also builds data visualization tools and custom analytics solutions to help clients slice, dice, simulate and monitor business data

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Havas Buys Research Firm CSA

French-based marketing services company Havas has announced the acquisition of MR group CSA and the Intervalles agency, from Bolloré Group, which is the majority shareholder in Havas itself.The acquired firms – which have combined gross margin of EUR 16m and headcount of 160 – were both wholly owned subsidiaries of Bolloré, which owns 60% of […]

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Mega-Deal for Rentrak and WPP

Film and television measurement specialist Rentrak is to acquire the US TV measurement business of WPP’s Kantar Media for $98m in Rentrak common stock. WPP will then spend a further $56m to bring its overall share of the US-based firm to 16.7%. The deal gives WPP’s GroupM agencies full access to Rentrak audience data. WPP […]

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