News Corp Buys $10m Stake in AppNexus

New York-based ad targeting tech specialist AppNexus has closed a $31m investment round, including $10m from Rupert Murdoch’s media group News Corp, which will now have access to AppNexus’ full suite of technology products.The firm’s software helps publishers maximize yield; and marketers and agencies harness data and machine learning to deliver intelligent and customized campaigns

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Wall Street Journal digital only subscribers grew to 45% of base in Q3

News Corp press release: In a statement released with the earnings, the media firm said: “While we believe in the strength of our print properties, we are also investing energetically in the rapid pursuit of digital which is clearly evident in the transition at Dow Jones.

“At Dow Jones this quarter, digital accounted for more than 50% of total revenues for the first time, and digital-only subscribers at the Wall Street Journal grew to 893,000, representing nearly 45% of the base.”

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Digital subscribers double at the Sun

The Sun newspaper has doubled its number of digital subscribers to 225,000, but failed to offset a decline in its overall paid readership, in a test case of whether tabloid newspapers can successfully charge for online content.

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