Martin Sorrell’s S4 Capital has announced the merger of its Media.Monks content business with Los Angeles-based marketing agency Cashmere.
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Martin Sorrell’s S4 Capital has announced the merger of its Media.Monks content business with Los Angeles-based marketing agency Cashmere.
Martin Sorrell’s new advertising vehicle S4 Capital (SFOR.L) has acquired an influencer marketing company, IMA, for 10 million euros, combining it with its content arm MediaMonks to bolster production output.
Sir Martin Sorrell’s recently formed marcoms business S4 Capital has expanded its digital content and programmatic capabilities with the acquisition of Amsterdam and Miami-based film production studio Caramel Pictures and São Paulo-based programmatic consultancy ProgMedia.
LONDON (Reuters) – Martin Sorrell’s new company S4 Capital (SFOR.L) said on Monday it was in advanced talks to buy MightyHive, a San Francisco-based programmatic advertising group that partners with major brands.
Martin Sorrell is closing in on his second acquisition since starting his new S4 Capital group and is in talks to buy MightyHive, a US programmatic advertising company, according to people briefed on the plans.
Sir Martin Sorrell has bought Dutch firm MediaMonks for €300m (£266m) in a deal that marks his return to the forefront of the advertising industry and an escalation of hostilities with his former employer, WPP.