Posts Tagged "Warc"

UK adspend rose 6.4% year-on-year to reach £5.6bn in Q2 2018 – the 20th consecutive quarter of market growth.

Ascential plc, the global specialist information company, today announces the acquisition of the entire share capital of WARC Limited for an initial cash consideration of £19.5m (subject to a normalised working capital adjustment), plus deferred consideration of £4.5m payable in 2019. The acquisition is expected to complete on 2 July 2018.

UK adspend figures for 2016 have been revised up to 5.2% after a higher-than-expected growth for the first half of the year, despite concerns from business over Brexit

Total market grows at 7.5% to £20bn in 2015 but national press reports 11% fall to £1.2bn and slowdown in digital ads

Adspend in the UK grew to a record high of £9.42 billion in the first half of the year, according to the latest Advertising Association/Warc Expenditure Report.UK advertising expenditure grew by 5.8 per cent, according to the report. Internet spend for H1 2015 increased by 13.3 per cent to £3.98 billion. The strong growth in digital spend with driven by mobile, which accounted for 79 per cent.

The Advertising Association/Warc Expenditure report said adspend increased by 5.8 per cent in 2014 to £18.6 billion. The biggest increases in adspend came through digital, with internet advertising rising 15 per cent and mobile adspend climbing 58.9 per cent. For the full story read Brand Republic

Advertising spend in the UK grew at its fastest rate for three years in the second quarter of this year

In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers to increase their budgets declined to one of its lowest recent points in August

Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% — with an emphasis on big gains from BRIC territories