YouTube controversy shakes up digital advertising as brands pull adverts

Over the past five years, Google and Facebook have cut a conquering swath through the market for digital advertising, snatching ever more business from legacy media companies, such as print newspapers and magazines. But a growing scandal involving the inadvertent placement of ads next to extremist content on Google’s YouTube video has raised questions about whether the balance of power is about to shift again.

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UK music streaming sales up 49 per cent

Music streaming revenues in the UK grew by 49 per cent, to £251m, last year according to a new report on the state of the industry — but the country’s live music market contracted by 2 per cent. Measuring Music, published by the industry’s umbrella group UK Music, found that the growth in streaming services such as Spotify, Deezer and Apple Music is “the key to renewed and continued growth for British music and its artists globally”

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YouTube advertisers increase 40% in year

The Google-owned website does not disclose revenue figures but the data provide an indication of how it is benefiting from an explosion in demand for digital video advertising as millennials — advertisers’ term for those aged 18 to 34 — spend more time on the site

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Vivendi eyes bid for Dailymotion video website

Vivendi has confirmed a bid for Orange-owned YouTube rival Dailymotion. The French media group, which owns Universal Music and Canal+, confirmed reports it was in talks to buy a majority stake in the video site, in a deal thought to be worth €250m (£182.6m) for a 75 to 80 per cent share.

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