French advertising giant Publicis (Paris: FR0000130577 – news) said Wednesday it had bought Australia’s leading independent media agency Match Media. Publicis said Match, which has 75 staff based in Sydney, will be become part of its ZenithOptimedia Group’s “newly launched global media network, Blue 449”.
Global ad spend is projected to grow 4.4% this year to reach $544 billion, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecasts a reduction from the shop’s initial forecast in December when it projected a 4.9% gain in 2015 ad spending.
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment
