French advertising giant Publicis (Paris: FR0000130577 – news) said Wednesday it had bought Australia’s leading independent media agency Match Media. Publicis said Match, which has 75 staff based in Sydney, will be become part of its ZenithOptimedia Group’s “newly launched global media network, Blue 449”.
Match specialises in media strategy, advertising buying and digital planning and was the only independent to make it into this year’s Warc 100 list of the best global media agencies.
For the full story read Yahoo