Decline to outstrip losses in newspaper and magazine advertising combined, while mobile ads to grow
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Decline to outstrip losses in newspaper and magazine advertising combined, while mobile ads to grow
Disney sits in third place, behind the American broadcaster DirecTV and first-placed Google, in ZenithOptimedia’s list
Growth in global advertising spending will accelerate to 5.8 percent a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery
Publicis Groupe announced today the acquisition of 75.1% of Walker Media in the UK from M&C Saatchi
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw adspend boosted by the London Olympics and the US elections – reflecting the extent to which the advertising market is now stabilising
Publicis Groupe’s Zenith Optimedia announced today the acquisition of Zenith Romania.