Decline to outstrip losses in newspaper and magazine advertising combined, while mobile ads to grow
Decline to outstrip losses in newspaper and magazine advertising combined, while mobile ads to grow
Disney sits in third place, behind the American broadcaster DirecTV and first-placed Google, in ZenithOptimedia’s list
Growth in global advertising spending will accelerate to 5.8 percent a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery
Publicis Groupe announced today the acquisition of 75.1% of Walker Media in the UK from M&C Saatchi
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw adspend boosted by the London Olympics and the US elections – reflecting the extent to which the advertising market is now stabilising
Publicis Groupe’s Zenith Optimedia announced today the acquisition of Zenith Romania.