Tradeshow organiser and digital destination marketing specialist Tarsus Connect has purchased North America-based event media company BizBash. Terms of the transaction were not disclosed.
The acquisition adds four main events, including the BizBash Live in New York and L.A. shows for event professionals, and the Connect portfolio of over 30 national, regional and vertically focused events around the United States.
Connect will now also publish two of BizBash’s magazines and oversee all of its digital properties. In cities where Connect and BizBash events overlap, there is likely to be consolidation.
“After nearly 20 years building the BizBash brand, we are thrilled to be joining forces with Connect to create a next-generation event and media company,” said BizBash CEO and Founder David Adler.
Adler will remain with the business and will continue in capacity of Chairman.
Chris Collinson, President and founder of Tarsus Connect, added: “BizBash brings a new perspective to the Connect portfolio, rounding out the tools that event organisers use to make their events more effective.”
Commenting on the deal, Tarsus Group CEO Douglas Emslie, said: “Having known David Adler for almost 20 years, I’m delighted to be finally working with him on how to shape events for the future. This is a really exciting acquisition for the Group and our dynamic Connect division. The addition of BizBash to the growing Tarsus Connect portfolio heralds a phase of further growth and access to new markets. The US is one of the world’s largest exhibition markets and a key area of focus for us. We have already identified numerous opportunities to grow both brands thanks to the synergies created by this acquisition.”
The acquisition closes out a record-breaking year for Tarsus Connect which has seen the company’s growth propelled by its expansion into new markets and verticals, including the launch of Connect Medical, Connect Tech and Connect Midwest.