TBWA plans up to six acquisitions in SA

Omnicom’s TBWA is looking at as many as six more acquisitions spread out over the next four quarters. This is according to Derek Bouwer, ‎CEO at TBWA\South Africa. The Omnicom-owned group, says Bouwer, is taking a different approach from rivals WPP and Publicis in its acquisition strategy.

At the end of 2013, TBWA acquired 80% stake in youth marketing agency, HDI Youth Marketeers, as well as increasing its stake in marketing agency, Openco, to 51% from a previous holding of 30%.

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