Omnicom’s TBWA is looking at as many as six more acquisitions spread out over the next four quarters. This is according to Derek Bouwer, CEO at TBWA\South Africa. The Omnicom-owned group, says Bouwer, is taking a different approach from rivals WPP and Publicis in its acquisition strategy.
At the end of 2013, TBWA acquired 80% stake in youth marketing agency, HDI Youth Marketeers, as well as increasing its stake in marketing agency, Openco, to 51% from a previous holding of 30%.
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