The virtues of Vice: how punk magazine was transformed into media giant

ViceIt’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? In a break from making millions as the world’s richest ad man, Sir Martin Sorrell was asked how best to understand the new media landscape. Visit the headquarters of Vice Media, said the head of WPP. Later he said: “They understand how millennials think, what content millennials want.”

For the full story read The Guardian