Vice Media, the media company that counts Sir Martin Sorrell’s WPP as an investor, has returned to its print roots with the acquisition of 32-year-old style publication i-D. The value of the deal was not disclosed but Terry Jones, the former Vogue art director who founded i-D in 1980, and his wife Tricia will remain partners and shareholders in the business.
Originally launched as a Canadian magazine in 1994, Vice arrived in the UK in 2001.
The company intends to use i-D’s 90,000 print following as a launch pad into the fashion market with an online video channel.
For the full story click Guardian
For the press release click Vice