Time Inc. Launches Mobile-First, All Video Platform ‘Instant’

timeTime Inc. today announced the upcoming launch of Instant, a new mobile-first, all-video digital platform featuring content “about the lives and projects of digital celebrities,” as well as content created by the digital celebrities, the company stated. The Instant user experience will be a “fluid video stream,” so viewers can watch without interruption — no app download required — according to the company.

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