UBM Tech makes its biggest move yet towards reinventing technology media with the announcement of a new community-driven InformationWeek. Combining the brand’s world renowned content, over 200 new expert contributors, fresh content-sharing tools, and a proven, editorially-facilitated engagement platform, the iconic 34-year old media brand is unlocking the ability for its community members – senior IT professionals – to digitally connect around the most pressing market issues they face. Users will be able to freely share ideas, gather peer feedback, and ultimately help shape the future of the technology market. Start engaging at InformationWeek.com.
“The new InformationWeek community platform is changing the tech media landscape by connecting people, ideas and knowledge online and through events. Our site will continue to cover a broad range of topics, from mobility to big data to cloud, but the new platform will make it easier for IT pros to connect with one another, as well as with our editors and expert contributors,” said Rob Preston, VP & Editor In Chief, InformationWeek. “The old model was one of one-way, broadcast communications. The new model – introduced with huge success with other UBM Tech properties – engages community members in conversations online and live.”
As part of its new community approach, InformationWeek will host live radio shows featuring CIOs and other IT executives, who will share their strategies and challenges. The first radio series will include CIOs from top ranking companies in the 2013 InformationWeek 500: UPMC (University of Pittsburgh Medical Center), Penske Truck Leasing and Conoco Phillips. The Gap Inc.’s CIO will talk about the retailer’s IT preparations in conjunction with Black Friday, the busiest shopping day of the year, among other issues.
InformationWeek has also lined up several high-profile executive interviews for the new site, including Cisco CEO John Chambers, SAP CEO Bill McDermott and Hewlett-Packard CIO Ramon Baez.
For the full story click UBM Tech