What are the biggest opportunities for media revenue and content strategies?

Fipp Fact BookThe biggest opportunities for media company revenue and content strategies for 2014, according to the new FIPP World Digital Media Factbook 2014-15 are: Big data analytics, paid content, native advertising, programmatic advertising, product development, tablets, e-commerce and smartphones.

Martha Stone, author of the Digital Media Factbook and CEO of World Newsmedia Network, presented these findings at the launch of the report at the FIPP Ibero American Magazine Media Conference on 23 September 2014 in Sao Paulo, Brazil.

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