Will Future's loss be Immediate's gain

ImmediateThe Immediate boss is confident that the purchase of Future’s cycling and craft titles will prove profitable. By Arif Durrani.

The mixed fortunes and contrasting ambitions of the companies emerging from the traditional magazine sector were underlined last week after Im­mediate Media’s £24 million swoop on Future’s cycling and craft brands.

The sale represents about 25 per cent of Future’s business and, for staff, yet another sucker punch from the new chief executive, Zillah Byng-Maddick.

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