WPP acquires EffectiveUI (USA)

WPP announces that it has acquired all the assets of EffectiveUI, Inc. (“EffectiveUI”), a leading user experience agency that designs and develops custom web, mobile, desktop and touch-enabled applications.

Founded in 2005, EffectiveUI is based in Denver, Colorado with an additional office in Rochester, New York and employs 100 people. Specializing in customer insight and user-centered design and development, EffectiveUI has helped companies such as AAA, American Greetings, Boeing, National Geographic, Navy Federal Credit Union, CenturyLink and TIAA-CREF improve digital interactions with customers. Inc. magazine has named EffectiveUI to its annual list of America’s fastest growing private companies – the Inc. 500/5000 – for three consecutive years.

EffectiveUI’s unaudited revenues for the year ended 31 December 2011 were $20.8 million, with gross assets at the same date of $6 million.

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