WPP's Kantar Media has acquired The Data Republic (Spain)

kantarWPP announces that Kantar Media, its wholly-owned media research and analytics business has acquired the entire issued share capital of The Data Republic, S.L., a social media data analytics agency in Spain.

Founded in 2011 and based in Barcelona, The Data Republic has developed a proprietary platform and suite of products monitoring and analysing real-time data from multiple social networks.

As a result of this acquisition Kantar will gain access to The Data Republic’s proprietary technology including “Tuitele”,which collects, measures, analyses and creates visualisations of social media conversations around TV shows and TV advertising and provides TV networks, TV production companies, agencies and advertisers a comprehensive service to increase the engagement of their TV shows and commercials.

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