WPP’s Sir Martin Sorrell predicts further industry consolidation citing Dentsu Aegis buying Interpublic Group and Havas consumed by Vivendi next

WPPWPP CEO, Sir Martin Sorrell has speculated two further major marketing network consolidations could be set to take place following the collapse of the Publicis-Omnicom deal, claiming that Interpublic Group is likely to be acquired by Dentsu Aegis Network and that Havas will be consumed by Vivendi.

Speaking to The Drum, Sorrell said that the failure of the $35bn Publicis-Omnicom merger was “fairly easy to predict” although added it did happen faster than he had expected.

For the full story read The Drum